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Research papers

Good quality for better quantity

Structured and systematic monitoring of the competition is increasingly becoming a key means of assuring a company's success. While the collection and processing of relevant data is still relatively easy, analysis and interpretation of relevant...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Author: Holger Paulsen
June 1, 1995
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Citation

Paulsen, H. (1995a, June 01). Good quality for better quantity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/good-quality-for-better-quantity


Research papers

MARIS

The nineteen nineties can be characterized as the decade of Change. This applies equally to all industry branches, but in particular to the pharmaceutical industry. Changes that are relevant for corporate industries can be localized in four different...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Holger Paulsen
June 1, 1994
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Citation

Paulsen, H. (1994a, June 01). MARIS. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/maris